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How About #Dontvoteforme, So BoomTown Gets the No. 140 Spot in Time's Tweet-Off
Yes, it is perverse, but I really want to come in dead last in Time magazine’s “140 Best Twitter Feeds.” Why? Well, there’s no way I am getting near the top with the likes of Sarah Palin and Lady Gaga...
View ArticleZynga, Lady Gaga Discuss Promotional Deal
Zynga Inc. and singer Lady Gaga are in discussions about a partnership to promote the singer’s upcoming album to Zynga’s huge audience of online game players, according to people familiar with the...
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EA's Playfish Cooks Up Sponsorship With British Chef Jamie Oliver
Electronic Art’s Playfish is partnering with Celebrity Chef Jamie Oliver to bring his brand–and specifically a virtual pasta maker–to its social game Restaurant City. As social games attract large user...
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Zynga Gets Kung Fu'd Following DreamWorks Board Addition
Last month, Zynga added Jeffrey Katzenberg, the CEO and co-founder of DreamWorks Animation, to its board of directors, hinting at its aspirations to add more Hollywood-like entertainment to its social...
View ArticleViral Video: "3-Way (The Golden Rule)"
The cycle is now complete, with this very funny final video check-in on Justin Timberlake and Andy Samberg, a Saturday Night Live Digital Short titled “3-Way (The Golden Rule).” The first of these was...
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Amazon Almost Giving Away Lady Gaga's New Album
It’s not free, but it’s close: Amazon is selling digital downloads of “Born This Way,” Lady Gaga’s newest album, for 99 cents. That gets you 14 songs and a digital booklet. The same album goes for...
View ArticleDelays Hit Amazon's Lady Gaga Promotion
Amazon.com Inc.’s one-day, 99-cent promotion of Lady Gaga’s highly anticipated second studio album, “Born This Way,” resulted in downloading delays on the Internet retailer’s Web site due to high...
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Google's Gaga, Too
Amazon’s music store melted yesterday under a crush of orders for Lady Gaga’s new album, which it was nearly giving away via a $0.99 one-day promotion. Google’s music store, meanwhile, did just fine....
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Exclusive: Zynga About to File for IPO
Zynga is poised to file for its initial public offering, according to sources close to the situation. The filing with the Securities and Exchange Commission could come as early as this week, or next...
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Amazon Tries a Lady Gaga Do-Over: "This Time, We're Ready"
On Monday, Amazon tried to have a Lady Gaga sale, and failed: Demand for her new album, priced at $0.99, swamped the retailer’s infrastructure. Today, Amazon is trying a do-over. “This time, we’re...
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Lady Gaga Sells Lots of Cheap Music–And Full-Priced Music, Too
Who knew we could learn so much from Lady Gaga? The pop star* has taught us two lessons this week: People will still buy music if it’s really, really cheap. Billboard says that Amazon sold 440,000...
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Lady Gaga Gives FarmVille a Boost, But Can it Last?
FarmVille launched two years ago, peaking at an amazing 32.5 million daily users. At that rate, Zynga’s Mark Skaggs has said before that if you lined up all the users across the U.S., they’d cross 6.36...
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Like Old Music On Compact Discs? Sony Has a Deal For You.
It’s hard for many of us to imagine, especially those who read Web sites like this one, but it’s true: People are still buying compact discs. Lots of people, actually. We’re more than a decade past...
View ArticleViral Video: Perform This Way
This video was a long time coming for Weird Al — when he first contacted Lady Gaga about his parody of her hit “Born This Way,” he was told she didn’t approve. But after he put the song on YouTube and...
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Universal Music Taps Talenthouse to Help Music Acts Find Free Help (and...
Facebook has 750 million users. Some of whom are willing to work for their favorite celebrities for free. That’s the pitch behind Talenthouse, a start-up designed to leverage the social network’s...
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Zuckerberg Tops Vanity Fair's "New Establishment" List Again (And Look Who's...
Vanity Fair magazine put out its high-profile “New Establishment” list of the top 50 people, who are “an innovative new breed of buccaneering visionaries, engineering prodigies, and entrepreneurs, who...
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Turntable Comes Clean About Funding. Next Up: Label Deals and More Users.
So now it’s official: Music site Turntable.fm has raised $7 million from Union Square and other VCs, and has an iphone app. Neither of those developments* are news, so let’s skip ahead and get to the...
View ArticleViral Video: Chinese Senior Choir Sings Lady Gaga's "Bad Romance"
The headline kind of says it all and it’s really fantastic, taking place on some sort of variety program and complete with showgirls. Enjoy (really):
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No Launch Date in Sight for Polaroid's Lady Gaga Goggles
At last year’s Consumer Electronics Show in Las Vegas, pop phenomenon Lady Gaga attracted papa-paparazzi and gawkers as she unveiled the fruits of her creative and promotional partnership with Polaroid...
View ArticleYour Favorite YouTube Ad of 2011? Apple, of Course.
Apple’s clever, effective ads have a well-deserved aura. But its brand is so powerful that even its relatively mundane marketing efforts draw an enormous amount of attention. Hence the most “viral tech...
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